My soup refers to itself in the first person. The packaging isn't in any way cutesy, but it still phrases things like this warning under the microwave instructions:
OUCH! My pot can get a bit wobbly when it's hot, so stand me on a plate when you're reheating and stirring and mind your fingers when you pick me up.
No matter how gimmicky it is, this sort of copy (rather than the rude and patronising: CAUTION! GETS HOT WHEN HEATED or whatever) never fails to make me smile. Long may it continue!
:D
OUCH! My pot can get a bit wobbly when it's hot, so stand me on a plate when you're reheating and stirring and mind your fingers when you pick me up.
No matter how gimmicky it is, this sort of copy (rather than the rude and patronising: CAUTION! GETS HOT WHEN HEATED or whatever) never fails to make me smile. Long may it continue!
:D