Yeah, that is pretty clever. Our anti drink-driving ads tend to follow the route of fairly standard and obvious banter of 'oh, go on, have another' followed by some horrific crash scenario; I love the way the NZ one goes with humour instead (puzzle time!).
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Date: 02/02/2012 08:50 (UTC)They've been running this one over here for a while. I think it's pretty clever.
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Date: 02/02/2012 08:59 (UTC)(no subject)
Date: 02/02/2012 20:37 (UTC)(no subject)
Date: 02/02/2012 23:10 (UTC)